Newsletter Launch: My tips for more visibility

I launched my newsletter "Marie's Weekly Insights" in October 2024 ( 👉🏼 Sign up here), in which I share personal learnings and insights about online visibility and AI every week. Read what I did for the newsletter launch here!

Since I support many of my clients in newsletter marketing, I knew even before the first newsletter issue that the most important thing would be to get people to sign up for the newsletter. This can only be achieved with visibility .

My concrete steps in the newsletter launch to gain as many subscribers as possible

My first to-do was super simple and super effective: At the launch, I informed old customers and colleagues about my newsletter via email (this got the first 20 registrations in the bag)!

Then I added the link to the newsletter in my email signature and created an Instagram post about the newsletter and linked it in my bio (I don't normally use Instagram for business, but this way people who stumble across my profile can sign up).

But the biggest visibility boosts I had were for LinkedIn and my website...

Newsletter launch on LinkedIn

• I've added the sign-up link to my LinkedIn bio (currently the link is to my webinar - I change it regularly, depending on what's currently my focus)

• Teased the contents of the newsletter in my LinkedIn posts

• The goodies are repeatedly discussed on LinkedIn and encouraged to download

• The sign-up was posted as a “focus post” on LinkedIn

Newsletter launch on the website

• 0€ goodies live that can be downloaded - after that the person is automatically registered for my newsletter

• Newsletter sign-ups integrated into blog articles

• 0€ goodies integrated into suitable (!) blog articles to collect more contacts

• The sign-up on my homepage and contact page

• Opt-in in my contact form for new inquiries (voluntary, of course)

• Pop-up window on my website with a link to the newsletter and a 0€ goodie

If you are thinking about launching a newsletter, my advice to you is:

👉🏼 Think at least as much about your ✨ newsletter funnel ✨ about how about the content.

No matter how good your newsletter is, it still needs to be read. And that only works if you generate enough "influx" on your email list.

Hope this helps!

Marie